pain relief
made easy
approach
There are two things I wanted to focus on for the packaging: presentation and functionality. Generally, packaging designs for pharmaceutical products, such as ibuprofen, are generic, dull, too serious, and simply uninviting. I wanted to challenge that convention and design a higher-class packaging with a little more of an incentive to buy.
Yes, it’s true that pharmaceutical products hold a more serious tone due to the nature of its purpose, but serious doesn’t have to mean bland, it can be presented through professionalism, quality, and trustworthiness as well.
In addition, I wanted to avoid creating three separate bottles for the three different strengths in order to protect the environment but also for convenience purposes. I wanted to create some sort of 3-in-1 system that prevents the customer from having to buy multiple bottles, making it both eco-friendly and economically beneficial.
solution
My design solution resulted in a bottle-like form that is made up of three small containers, one for each ibuprofen strength. These containers click and stack together for easier storage or can be separated for convenient on-the-go transportation. The lid has an elevated tab on its surface that clicks into the groove on the other container’s base, securely locking it in place and making it easy to stack and/or take apart. Its calculated size allows for the containers to fit into small spaces, such as pockets, purses, belt bags, etc.
I designed the packing for the ibuprofen in way that works as individual containers and as one. The gradience in colour conveys the levels of strength, where the lowest strength (100mg) is presented through the lightest colour and so on. The choice in monochromatic grey values gives the impression of a luxurious, rich and distinguished look.
