approach
After much reflection on my experiences in the last three years at Dawson College, I realized it would be too difficult to narrow it down to just one word and decided to take a different approach. I wanted to play with our graduating year of 2023 in a celebratory manner that highlights the success and conclusion of our three years in the graphic design program. Additionally, I wanted my poster to incorporate elements of design that we’ve been taught to explore throughout the program.
solution
To achieve my vision, I knew I had to break down my concept into its most simplistic basic nature, as one does in design, but with a twist. I took the year “2023” and deconstructed it into “20, 20, 3” and then again into “2, 0, 2, 3”. However, to make it more graphic and visually interesting, I decided to use letters to spell out the numbers, making it “two zero two three”.
This provided more room for possibilities and creative freedom as I had more to work with. I used typography as a basis to incorporate other elements of design, such as colour, form, alignments, contrast, space, and movement.
The three circles, created from the letter O, also represent an ellipsis. It creates a sense of wonder and curiosity into what the future may hold after graduation. The possibilities are endless, but the excitement is greater.
